Actively Pointing People At Google Referrals

Chaos Laboratory has a post up about how and why Google wants site publishers to actively promote the Google Referral ads. While it is against Google's Terms of Service (TOS) to promote the clicking of Adsense ads on the site (or to even draw attention to them with images or a "click here" pointer, this is completely different for Google Referrals.

Although I can see how this would help the click-throughs of Google Referral ads on your site, I can't help but think that doing this and the other suggestion by Google of "devoting a write-up on the usefulness of the product" goes completely against the reason one should create a site or a blog. People want to read your thoughts and content...not play the game of trying to avoid the ads on your site or not knowing what are actually ads.

This isn't the reason why I decided to remove Google Referrals from my site so if you use Google Referrals, you might find some useful info in the Chaos Laboratory post.