March 1, 2007

I Have A Lot More To Learn About Adsblacklist

So I've been using AdsBlackList for a little while now. Actually, more to the point, I've been putting MFA (Made For Ads) sites on my Google Adsense Competitive Ad Filter list and just using AdsBlackList to keep track of all the MFA sites I see on ProductCritic.

I've read a few blog posts and related comments about it not working or reducing overall revenue. I'm not sure I've seen a reduction in revenue yet (still too early to tell) but I might try an experiment in the second week of March to see what happens when I remove the sites on the Ad Filter list.

Still, I'm debating with myself because my main purpose for putting those sites on the list is not just for increasing revenue (since some posts say that Google already puts in the highest paying ads automatically since that's the best for Google...which makes sense). My main purpose for putting the sites on my filter list is that I hate MFA sites and everything they stand for and I think that I'm doing a disservice to people visiting ProductCritic if they click on an Ad and it takes them to a completely useless site for them. I know, as a visitor of many sites myself, that if I exit a site, I'd sure like to go somewhere that is also as useful as the site I just came from. Why would I want anything that creates a bad user experience? I think the quality of the sites that advertise on your site reflect on the quality of your site overall (even subconsiously) to a visitor.

Anyways, I'm going to run my experiment in a couple weeks. If I actually get more revenue by removing the MFA sites, I have a bigger dilemma....but I think I already know what I'm going to choose either way.

What would you do if you found that MFA sites brought you more revenue but reflected lower quality on your site?

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