Google's Doing Something About MFA Sites. Finally!

As I've written about before, I hate MFA sites! They are such huge leeches on the Internet but I certainly can't blame them for taking advantage of a legal, money-making opportunity.

Given my hatred for MFA sites, I was ecstatic to hear on Monday that Google has sent email out to MFA publishers that their accounts will be disabled starting June 1. This is great news. Although Jen from Jensense.com stated that both MFA publishers and arbitrage publishers are getting their accounts disabled, Shoemoney has a video blog post refuting the news that arbitrage publishers are getting disabled.

I don't mind arbitrage publishers (that's where you buy ads for a low price and get people to visit a site where you hope they click other ads that get you a higher payment than you paid to get the click) because it's a legitimate strategy in many traditional markets (not just online ads). Although part of MFA sites strategy is arbitrage, the fact that they have absolutely zero value (they don't even try to put up some useful content) makes me really hate them.

I can't believe it's actually taken this long for Google to do this (what happened to "Don't Be Evil"?) but at least it's finally happening. This won't completely get rid of MFA sites (since they'll just switch to Yahoo or Microsoft ads) it hopefully will put a big dent in them.....I'm getting tired of continually banning them from ProductCritic.