3 Kinds Of Successful Adsense Sites? At Least ProductCritic Is One
Eric Giguere (the author of a couple Adsense books that I haven't read yet), has a post up on his Make Easy Money With Google And Adsense blog entitled "The 3 Kinds Of Successful Adsense Sites".
In summary, the three types he lists are:
In summary, the three types he lists are:
- The Experience Site - a site that describes your personal experience with something.
- The Clarification Site - a site to better explain a topic.
- The Compilation Site - a site that organizes information and links to relevant websites.
ProductCritic is definitely the third type of site that Eric lists. To quote his post,
I can't believe how well Eric describes our philosophy for ProductCritic (even though he's probably never visited the site). Although we are making some money from Adsense and from Chitika ads, we're actually more focused on making ProductCritic the best consumer electronics review summary site that we can. After all, we created it because we wanted a site like that for ourselves! We're not worried about losing visitors to other links...that's why they're supposed to visit the site in the first place."The best compilation sites have lots of links to other sites. They're not afraid of external linking, and they're all the more useful because of it. It may seem counterproductive because each link out is one more chance of losing the visitor (and hence any potential ad clicks) but it’s the links that make the site valuable to the visitor in the first place and that draw in the traffic."
Remember, you can make the site more useful for everyone by letting us know of reviews that we've missed or products that we don't have review summaries for yet.
Posted by ProductCritic |
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2 Comments:
Indeed, I hadn't visited your site before but I definitely agree it's one of the 3 types I've identified. I like what you're doing by compiling product reviews and coming up with an overall score for each product -- you're providing value, not just reposting other people's reviews.
Your AdSense (note that the 'S' is capitalized) integration is pretty good, but there are some improvements you could make. On the "About ProductCritic Scores" page the ad targeting is way off because of the prominent use of the word "score", which advertisers bid on actively for "credit scores". Those ads would pay reasonably well, but I bet you don't get too many clicks on them... some work on the content here would be required in order to fix that.
The Chitika ad at the bottom of a product review actually overlaps with the ad unit, at least in Firefox, so you should move them apart a bit to prevent that.
You should consider making the product image clickable, too, via your Amazon link.
Consider placing a horizontal link unit somewhere at the top of the page, they actually work surprisingly well on most sites.
Wow. Great feedback. Thanks for taking the time to post and for the free advice. Will take action on most of your suggestions. Now I'm definitely interested in reading your books.
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