We launched
ProductCritic earlier this month. When you launch a site, you should have no illusions about how long it might take for the site to be "successful". It's completely understandable to create a site just to make money but if that's
all you are in it for, then you will probably be disappointed.
If you're going to apply so much of your energy and time into a site (and you will, if you want people to visit it), then ensure that you have what it takes to be in it for the long run. If it's a blog, update regularly, be creative, and spend time with it. For ProductCritic, believe it or not, our main reason for creating it was
NOT merely to make some $$'s. Before buying a consumer electronic (like a
Digital Camera), I do tons of research to make myself comfortable that I'm spending money on something that I'm going to be happy with. I got tired of keeping track of all the different reviews and not really remembering what different reviewers said about the products. I got even more tired with my friends and family asking me, "what should I buy?" That's how
ProductCritic was born.
Now, of course, after launching the site, I do want it to become a site that other people also find useful. So, here's a list of all the things I've done so far to promote the site:
- Submit to Search Engines - Instead of submitting to every engine I can find, I submitted to Google, Yahoo, and MSN. Right now, about 80% of the visits from search engines come from Google. Doing this correctly is the subject of all the SEO blogs and I agree it's one of the most important things you can do well to promote your site.
- Started ProductCriticBlog (this blog) - you'll notice that there's no ads on this blog. At this point, the blog's purpose is not to earn money, it is to help promote the main site (ProductCritic).
- MyBlogLog - A cool social networking site for bloggers. It just got purchased by Yahoo.
- del.icio.us - I went to add the link to ProductCritic here but, to my surprise, it had already been added by other people who had somehow stumbled on it within days of the site launch.
- StumbleUpon - Speaking of stumbling upon it, I added ProductCritic here so that once in awhile, someone could just run into the site while actually "browsing" the web.
- DMOZ - The Open Directory Project - it just reopened for submitting URL's but although I've submitted, ProductCritic is still not yet listed in it yet.
- SpicyPage - This is a pretty new site that allows people to submit their site and people can vote on it and comment on it.
Finally, I can't stress this enough...
make your site useful! It's more important than where you place your ads or what size the ads are. Your visitors are spending a bit of their precious time on your site. Make sure that they get a good return for their investment in time. As long as you are genuine and you try your best to produce high quality content, the site promotion will take care of itself as people tell their contacts about your site.
I'm still pretty new to this, leave a comment for promotion techniques that you've found work for you.
Labels: google, growth, promotion