
We use Google Analytics to get stats on visitors and pageviews for
ProductCritic. Late last month, we signed onto
Performancing. Although their tagline is "Helping Bloggers Succeed", it's useful for all sites like our
Digital Camera Reviews site which is not a blog. I had been meaning to write a blog entry about it but by coincidence, today, I noticed that
Performancing has a blog entry up that will provide
pMetrics free for 12 months for a review. Great timing!
Although I think Google Analytics is pretty complete, the additional features of Performancing are a really good companion to Analytics. Here's a walkthrough of Performancing.
First of all, when you go to Performancing.com, it takes you to their blog. I don't quite understand that. The value of their site is in
pMetrics, not the blog! They should really take you to the value part of their site by default. Instead, you have to click a top link (labelled "pMetrics") to even find the good stuff (not that the blog is bad at all).
Like Google Analytics or HitTail or other tracking sites, Performancing is very easy to set up. You just need to include a bit of javascript code to every page on your site.
Performancing has a very nice comparison chart giving you a feature comparison between pMetrics and Analytics, SiteMeter, StatCounter, Mint, and Feedburner.

While there are quite a few features that are great, my favorites are:
- Daily Top 10 (pages, incoming links, and searches)
- "Actions" per user (you can see how many things people do or how many pages people visit on your site)
- Spy - a real-time view of your users
The stats are displayed very differently than Analytics. I think they are laid out in a very intuitive way and let's you see individual users vs. the whole trend (unlike Analytics). You are always shown the time, the action (or number of actions), the page(s) hit and most important to us, the referer.
The Spy feature is the
best feature. It's constantly updated so you can literally follow along and see users move through your site. In this way, I noticed a few users do searches on ProductCritic that didn't return any links (I saw them try the search in different ways "SD 500", "500", "SD500"). What was odd about this was that I knew ProductCritic has reviews for the Canon SD500. Looking into it more, we found a problem with our search code that was easy to fix. Without looking at the Performancing data, we might not have noticed the problem for quite awhile.
It's much harder (if not nearly impossible) to track and follow individual users through their experience on your site via Analytics. That's why I think Performancing has done a great job with pMetrics and I can only hope that they have planned well enough so that their site scales to a large number of users without the stats gathering breaking down.
Labels: analytics, development, traffic