
As I've mentioned in previous posts,
I'm completely addicted to the stats generated by
ProductCritic. Maybe it's just the fact that we gain knowledge on areas we need to tweak for the site (and we're tweaking on an almost daily basis).
Besides the server logs (which I don't check all the time), we use
Google Analytics as our main source of information about visits to the site. Analytics provides a large amount of data and first time users of this tool can easily find themselves overwhelmed.
Although I look at almost all areas of Analytics from time to time, I mainly focus my daily stats fix on two areas. The first is Visitor Segment Performance/Referring Source. I want to know where visitors to ProductCritic are coming from. It's been quite useful as we've immediately been able to determine when someone links to ProductCritic and where that link exists.

The second area that I use in Analytics is Search Engine Marketing/CPC vs Organic Conversion. Although we currently don't use Adwords, this section is still extremely useful for us as it provides us with the ability to see what keywords people are using to find ProductCritic via searches (hence "Organic Convesion"). Since we get a majority of our traffic from search engines, the information here gives us some indication about whether we should concentrate more effort on aggregating reviews for digital cameras, camcorders, or cell phones.
So, what does all this have to do with getting full referral URL's? Well, that's
one thing that Google Analytics does NOT do well. For example, last week, we noticed a sharp spike of referrals from the forums at
dpreview.com. Although Analytics showed us the referrals, we couldn't tell EXACTLY where they came from (only that they came from forums.dpreview.com). We could check the server logs, but if you don't have access to them, there's an easier way.....sign on and use
HitTail.com. It's an awesome free service and although most people use it primarily for keyword suggestions, the tool gives you every referral URL in full detail. Since it also does this for searches, you can click on the links that HitTail.com gives you to exactly reproduce the searches that people use (including ones from localized versions of Google).
Note that we're not affiliated in any way with
HitTail.com....it's just a great FREE tool that everyone who's serious about tweaking their site for optimal revenue should use.
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Labels: adwords, analytics, backend, google, search, traffic