January 3, 2007

Organically Grown Website - Is it Possible?

Before we officially launch ProductCritic, I'm going to see how many people can stumble upon the site without us linking it from anywhere. Besides putting up a tag on TagACloud, I haven't placed a link to ProductCritic anywhere else on the web.

Today though, I noticed two things. First, a spike up in traffic to the site (which I've only told some friends and family about). Looking at the referrals, I noticed that the visits came from a blog called Web 2.0 Magazine. After digging around a bit, I noticed that in a blog entry talking about Web 2.0 sites, a comment had been put up with a link to ProductCritic. That's where all the links came from!

The second interesting thing I noted related to organic growth of the site is that I did a search on del.icio.us and someone had added a bookmark to ProductCritic already! As of this writing, 14 people have saved the url to their bookmarks. I would have thought that most of the 14 people came from the above blog referral but actually the ProductCritic link was entered into del.icio.us before the blog entry comment link. That tells me someone found the site useful enough already to bookmark it.

We're focused on the usefulness of the site. We feel that if the site is useful, people will visit it, bookmark it, and tell others about it. Overall, a great learning experience for us so far.

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